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6.2.1 Lead Meaning A publication of the Ahmedabad-based National Institute of Mass Communication & Journalism defines a lead as the initial paragraph of a story or a few of the initial paragraphs of a long narrative, which is aimed at ... Experts opine that this approach to lead writing is pertinent for incidents having a solitary angle or context. As such these leads are concise compared to the previous one, it creates a greater impact and draws in readers to
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BetaIt's mean- separately read; It's like a dot, meaning the end of the sentence ... It is a unique type of news lead writing style in journalism. Here's an original example of a citation lead: "In a recent interview with leading environmental scientist Dr. Emily Johnson, she warned, 'The rapid decline of polar ice caps is an urgent wake-up call for global action on climate change.' Dr. Johnson's stark assessment comes amidst mounting concerns over the impact of rising temperatures on polar ...
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BetaSummary lead: This is perhaps the most traditional lead in news writing. It is often used for breaking news. A story about a city council vote might use this “just the facts” approach. Straight news leads tend to provide answers to the most important three or four of the Five W’s and H. Historically this type of lead has been used to convey who, what, when and where. But in today’s fast-paced media atmosphere, a straightforward recitation of who, what, when and where can sound stale ...
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Beta— William Zinsser, On Writing Well. No one wants a dead article! A story that goes unread is pointless. The lead is the introduction — the first sentences — that should pique your readers’ interest and curiosity. And it shouldn’t be the same as your radio intro, ... That’s as good a definition as any of a “zinger” lead. These are a couple of Buchanan’s: “His last meal was worth $30,000 and it killed him.” (A man died while trying to smuggle cocaine-filled condoms in his ...
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BetaCreative leads. It uses a creative approach to entice readers. Analogy leads. This lead draws a parallel between the specific subject of your writing and something that is familiar to the average reader. Short sentence leads. A single word or a short phrase is used to lure the readers into the remaining lead. Delayed identification leads. The ...
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BetaThe terms “lede” and “lead” are often used in journalism and other forms of formal writing. Sure, they sound like the same word, but their different spellings give different meanings and even uses. So, let’s take a look at the definitions of lede and lead and how you can add them to your writing! Is It Bury the Lead or Bury the Lede?
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BetaA lead is an opening paragraph that gives the audience the most important information of the news story in a concise and clear manner, while still maintaining the readers' interest. If a reader does not read beyond your first paragraph, they should still have an idea of what your article is about and the most important information from that article. There are many different strategies for writing a good lead as well as many differing opinions, but the strongest opinion is that they are hard ...
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BetaThe lead, also spelled lede, is the all-important opening of your article. Here’s what to know.
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BetaOpinions Differ on Length . Many ways exist as far as how to write a lead, the styles of which likely differ based on the tone or voice of the piece and intended audience in a story—and even the overall length of the story. A long feature in a magazine can get away with a lead that builds more slowly than an in-the-moment news story about a breaking news event in a daily paper or on a news website.
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BetaLead writing refers to the process of crafting the opening sentence or sentences of a news article, designed to grab the reader's attention and provide a summary of the most important information. Different types of leads serve various purposes, from straightforward summaries to more creative approaches that set the tone for the entire story. Effective leads are essential for engaging readers and encouraging them to continue reading the article.
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