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A good lead is everything — here's how to write one
The lead is the introduction — the first sentences — that should pique your readers’ interest and curiosity. And it shouldn’t be the same as your radio intro, which t ells listeners what the...
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Lede vs. Lead – Usage, Meaning & Examples - GRAMMARIST
What Is a Lede? So, in the lovely context of journalism, the noun lede (also sometimes spelled “lead”) is the opening sentence or paragraph of an article that’s made to grab the reader’s attention right off the bat and also give a quick idea of the main point of the story.
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Lede vs. Lead – What’s the Difference? - Writing Explained
Lead has several meanings as a verb and an adjective, but, in this article, I will focus on its use as a noun. Even as a noun, it can mean multiple things: sometimes it means first or the foremost position in a competition or ranking. Other times it means a path of inquiry in an investigation.
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Writing Leads - Purdue OWL® - Purdue University
Leads are often one sentence, sometimes two. Generally, they are 25 to 30 words and should rarely be more than 40. This is somewhat arbitrary, but it’s important – especially for young journalists – to learn how to deliver information concisely. See the OWL’s page on concise writing for specific tips.
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Lead (Lede): Writing the Opening Sentences - ThoughtCo
A lead or lede refers to the opening sentences of a brief composition or the first paragraph or two of a longer article or essay. Leads introduce the topic or purpose of a paper, and particularly in the case of journalism, need to grab the reader's attention.
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Types of News Lead Writing in Journalism With Examples - Newsmoor
Types of News Examples or Leads in News Story Writing. What is a News Lead? The news lead is the most attractive part of the news and feature article positioned in the first and second paragraphs of a news article after the headlines. It is an opening paragraph designed to provide crucial information precisely.
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Lede vs. Lead – What’s the Difference? - Two Minute English
Lede refers to the opening sentence or paragraph of a news article, designed to grab the reader’s attention. It’s a newer term, meant to avoid confusion with the metal ‘lead’, which was used in traditional printing presses.
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Writing Leads - NMU Writing Center
What is a lead? A lead is an opening paragraph that gives the audience the most important information of the news story in a concise and clear manner, while still maintaining the readers' interest.
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How to Write a Lead: A Beginner's Guide (Updated for 2025)
Sometimes misspelled “lede” for journalism shorthand, a lead is a single sentence, paragraph, or section that summarizes the who, what, where, when, why, and how of your story. Think of leads as being like movie trailers. You get a sense of what the movie is about, yet the teaser leaves you wanting more.
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Basic principles of writing a story lead - The Journalist's Resource
A lead (also known as a lede) is the first paragraph or several paragraphs of a story, be it a blog entry or a long article. Its mission is to catch readers' attention and draw them in. by Leighton Walter Kille | April 28, 2009 | training. (Shorenstein Center)