A good lead is everything — here's how to write one

That’s as good a definition as any of a “zinger” lead. These are a couple of Buchanan’s: ... Here are a few notes on things to avoid when writing leads: Clichés and terrible puns. This goes for any part of your story, and never more so than in the lead. Terrible puns aren’t just the ones that make a reader groan — they’re in bad ...

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Types of News Lead Writing in Journalism With Examples - Newsmoor

It's mean- separately read; It's like a dot, meaning the end of the sentence ... It is a unique type of news lead writing style in journalism. Here's an original example of a citation lead: "In a recent interview with leading environmental scientist Dr. Emily Johnson, she warned, 'The rapid decline of polar ice caps is an urgent wake-up call ...

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Writing Leads - Purdue OWL® - Purdue University

Summary lead: This is perhaps the most traditional lead in news writing. It is often used for breaking news. A story about a city council vote might use this “just the facts” approach. Straight news leads tend to provide answers to the most important three or four of the Five W’s and H. Historically this type of lead has been used to ...

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Lede vs. Lead – Usage, Meaning & Examples - GRAMMARIST

The terms “lede” and “lead” are often used in journalism and other forms of formal writing. Sure, they sound like the same word, but their different spellings give different meanings and even uses. So, let’s take a look at the definitions of lede and lead and how you can add them to your writing! Is It Bury the Lead or Bury the Lede?

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How to Write a Lead: A Beginner's Guide (Updated for 2025)
The lead, also spelled lede, is the all-important opening of your article. Here’s what to know.
How to Write a Lead: A Beginner's Guide (Updated for 2025)

The lead, also spelled lede, is the all-important opening of your article. Here’s what to know.

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Lead (Lede): Writing the Opening Sentences - ThoughtCo

Opinions Differ on Length . Many ways exist as far as how to write a lead, the styles of which likely differ based on the tone or voice of the piece and intended audience in a story—and even the overall length of the story. A long feature in a magazine can get away with a lead that builds more slowly than an in-the-moment news story about a breaking news event in a daily paper or on a news ...

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Understanding Lead and Its Types in Journalism - NIMCJ

Creative leads. It uses a creative approach to entice readers. Analogy leads. This lead draws a parallel between the specific subject of your writing and something that is familiar to the average reader. Short sentence leads. A single word or a short phrase is used to lure the readers into the remaining lead. Delayed identification leads. The ...

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Writing Leads - NMU Writing Center

Writing a Lead. The Five W's and H. Before writing a lead, you need to ask the fundamental questions of newswriting; who, what, when, where, why, and how. Be sure to answer these questions in your lead and leave the less important information for later in your article. Remember the inverted pyramid. Keep it Simple: The best lead is one that is ...

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How to Write Leads the Right Way - Barefoot Writer

The lead doesn’t have to be perfect, but it must be appropriate for that particular person. Next to your headline, the lead is one of the most important parts of what you write. Knowing how to write good leads is a valuable skill. If you can craft a good lead, your writing will be more effective, and you’ll be in demand as a freelance writer.

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Lead writing and types of leads - (Intro to Journalism) - Vocab ...

Lead writing refers to the process of crafting the opening sentence or sentences of a news article, designed to grab the reader's attention and provide a summary of the most important information. Different types of leads serve various purposes, from straightforward summaries to more creative approaches that set the tone for the entire story.

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