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Writing Leads - Purdue OWL® - Purdue University
Summary lead: This is perhaps the most traditional lead in news writing. It is often used for breaking news. A story about a city council vote might use this “just the facts” approach. Straight news leads tend to provide answers to the most important three or four of the Five W’s and H. Historically this type of lead has been used to ...
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A good lead is everything — here's how to write one
That’s as good a definition as any of a “zinger” lead. These are a couple of Buchanan’s: ... Here are a few notes on things to avoid when writing leads: Clichés and terrible puns. This goes for any part of your story, and never more so than in the lead. Terrible puns aren’t just the ones that make a reader groan — they’re in bad ...
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Lede vs. Lead – Usage, Meaning & Examples - GRAMMARIST
The terms “lede” and “lead” are often used in journalism and other forms of formal writing. Sure, they sound like the same word, but their different spellings give different meanings and even uses. So, let’s take a look at the definitions of lede and lead and how you can add them to your writing! Is It Bury the Lead or Bury the Lede?
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Types of News Lead Writing in Journalism With Examples - Newsmoor
It's mean- separately read; It's like a dot, meaning the end of the sentence ... It is a unique type of news lead writing style in journalism. Here's an original example of a citation lead: "In a recent interview with leading environmental scientist Dr. Emily Johnson, she warned, 'The rapid decline of polar ice caps is an urgent wake-up call ...
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Writing Leads - NMU Writing Center
Writing a Lead. The Five W's and H. Before writing a lead, you need to ask the fundamental questions of newswriting; who, what, when, where, why, and how. Be sure to answer these questions in your lead and leave the less important information for later in your article. Remember the inverted pyramid. Keep it Simple: The best lead is one that is ...
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How to Write a Lead: A Beginner's Guide (Updated for 2025)
The lead, also spelled lede, is the all-important opening of your article. Here’s what to know.
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Lead (Lede): Writing the Opening Sentences - ThoughtCo
Opinions Differ on Length . Many ways exist as far as how to write a lead, the styles of which likely differ based on the tone or voice of the piece and intended audience in a story—and even the overall length of the story. A long feature in a magazine can get away with a lead that builds more slowly than an in-the-moment news story about a breaking news event in a daily paper or on a news ...
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Basic principles of writing a story lead - The Journalist's Resource
Basic principles of writing a story lead. A lead (also known as a lede) is the first paragraph or several paragraphs of a story, be it a blog entry or a long article. ... If direct leads get straight to the point, indirect leads do the opposite. Rather than telling us about an event or its implications, indirect leads can zoom in to pick out a ...
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LEAD TYPES AND EXAMPLES: A BAKER’S DOZEN Edited/summarized ... - PR News
• May be needed if summary lead doesn’t work as well. Consider this summary lead: A late spring snowstorm surprised forecasters and drivers Tuesday afternoon, triggering more than 30 accidents, Cleveland police officials said. • Instead, you could try... Short Sentence Lead • Uses one word or short phrase as teaser for rest of lead.
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Lead Writing: A Definitive Guide | ClearVoice
A creative lead is great — just don’t make your reader hunt for what the story’s about much after it. Mary didn’t want to pay taxes anyway. A note about the question lead. A variation of the creative lead, the question lead is just what it sounds like: leading with a question. Most editors (myself included) don’t like this type of lead.