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A good lead is everything — here's how to write one
Don’t write a lead that sounds better than it means or promises more than it can deliver. You want your reader to keep reading, not to stop and figure out something that sounds smart but is actually not very meaningful. Here’s John McPhee again: “A lead should not be cheap, ...
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Lede vs. Lead – Usage, Meaning & Examples - GRAMMARIST
The terms “lede” and “lead” are often used in journalism and other forms of formal writing. Sure, they sound like the same word, but their different spellings give different meanings and even uses. So, let’s take a look at the definitions of lede and lead and how you can add them to your writing! Is It Bury the Lead or Bury the Lede?
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Lede vs. Lead – What’s the Difference? - Writing Explained
Today, it is most commonly used in the phrase bury the lede, which refers to failing to emphasize the most important part of a story.. Of course, lead in the sense of first or primary would work equally well here. In newsrooms of the past, however, lead also referred to the metal strip separating lines of print in the Linotype machines.The more leading that you included meant more white space ...
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How to Write a Lead: A Beginner's Guide (Updated for 2025)
The lead, also spelled lede, is the all-important opening of your article. Here’s what to know.
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Lead (Lede): Writing the Opening Sentences - ThoughtCo
Opinions Differ on Length . Many ways exist as far as how to write a lead, the styles of which likely differ based on the tone or voice of the piece and intended audience in a story—and even the overall length of the story. A long feature in a magazine can get away with a lead that builds more slowly than an in-the-moment news story about a breaking news event in a daily paper or on a news ...
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Lede vs. Lead – What’s the Difference? - Two Minute English
On the other hand, lead, pronounced the same way, traditionally means the beginning or introduction of something, not just in journalism but in various contexts. While both words can be used interchangeably in news writing today, ‘lede’ specifically points to that crucial first part that hooks the reader.
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Basic principles of writing a story lead - The Journalist's Resource
A lead (also known as a lede) is the first paragraph or several paragraphs of a story, be it a blog entry or a long article. Its mission is to catch readers’ attention and draw them in. Getting them truly involved is the duty of the rest of the story; getting them to that point is the job of the lead.
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Writing Leads - Purdue OWL® - Purdue University
These resources provide an overview of journalistic writing with explanations of the most important and most often used elements of journalism and the Associated Press style. This resource, revised according to The Associated Press Stylebook 2012, offers examples for the general format of AP style. For more information, please consult The Associated Press Stylebook 2012 , 47th edition.
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Types Of Lead - The Trek BBS
Types Of Lead By Dr. I. Arul Aram (arulram@yahoo.com) A lead (or an intro) is the beginning paragraph for a story. It is the hardest part to write as it sets the tone and introduces the reader to the rest of the story. A good lead paints a vivid picture of the story with a few words. Not many reporters can produce sharp, original leads.
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Writing Leads - NMU Writing Center
Writing a Lead. The Five W's and H. Before writing a lead, you need to ask the fundamental questions of newswriting; who, what, when, where, why, and how. Be sure to answer these questions in your lead and leave the less important information for later in your article. Remember the inverted pyramid. Keep it Simple: The