A good lead is everything — here's how to write one

It means you, the writer, are immediately a character in your own story. For purists, this is not a comfortable position. ... Here are a few notes on things to avoid when writing leads: Clichés and terrible puns. This goes for any part of your story, and never more so than in the lead.

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Lede vs. Lead – Usage, Meaning & Examples - GRAMMARIST

The terms “lede” and “lead” are often used in journalism and other forms of formal writing. Sure, they sound like the same word, but their different spellings give different meanings and even uses. So, let’s take a look at the definitions of lede and lead and how you can add them to your writing! Is It Bury the Lead or Bury the Lede?

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Writing Leads - Purdue OWL® - Purdue University

Formulaic leads: Because a lot of news writing is done on deadline, the temptation to write tired leads is strong. Resist it. Readers want information, but they also want to be entertained. Your lead must sound genuine, not merely mechanical. It: Most editors frown on leads that begin with the word it because it is not precise and disorients ...

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Lead (Lede): Writing the Opening Sentences - ThoughtCo

Opinions Differ on Length . Many ways exist as far as how to write a lead, the styles of which likely differ based on the tone or voice of the piece and intended audience in a story—and even the overall length of the story. A long feature in a magazine can get away with a lead that builds more slowly than an in-the-moment news story about a breaking news event in a daily paper or on a news ...

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Types of News Lead Writing in Journalism With Examples - Newsmoor

Two Types of Leads Writing in Journalism Traditional Lead. The traditional Lead is also known as the primary lead. It is constructed from 6 elements: who, what, when, where, why, and how. But, usually, the journalist will start with Who and What. However, you can begin and end with any of the six elements.

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Lead paragraph - Wikipedia

A lead paragraph (sometimes shortened to lead; in the United States sometimes spelled lede) is the opening paragraph of an article, book chapter, or other written work that summarizes its main ideas. [1] Styles vary widely among the different types and genres of publications, from journalistic news-style leads to a more encyclopaedic variety.

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Lede vs. Lead – What’s the Difference? - Writing Explained

Today, it is most commonly used in the phrase bury the lede, which refers to failing to emphasize the most important part of a story.. Of course, lead in the sense of first or primary would work equally well here. In newsrooms of the past, however, lead also referred to the metal strip separating lines of print in the Linotype machines.The more leading that you included meant more white space ...

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How to Write a Lead: A Beginner's Guide (Updated for 2025)
The lead, also spelled lede, is the all-important opening of your article. Here’s what to know.
How to Write a Lead: A Beginner's Guide (Updated for 2025)

The lead, also spelled lede, is the all-important opening of your article. Here’s what to know.

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Writing Leads - NMU Writing Center

Writing a Lead. The Five W's and H. Before writing a lead, you need to ask the fundamental questions of newswriting; who, what, when, where, why, and how. Be sure to answer these questions in your lead and leave the less important information for later in your article. Remember the inverted pyramid. Keep it Simple: The

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UNIT 6 WRITING LEADS AND HEADLINES - eGyanKosh

the lead, is therefore important as it can stimulate interest among readers or deflate their interest. Hence a lead needs to present vital information in a clear way so that readers can evaluate the story’s direction. Typically, a lead should be between 25 words to 30 words and never exceed beyond 40 words. 6.2.1 Lead Meaning

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Lead paragraph

A lead paragraph (sometimes shortened to lead; in the United States sometimes spelled lede) is the opening paragraph of an article, book chapter, or other written work that summarizes its main ideas. Styles vary widely among the different types and genres of publications, from journalistic news-style leads to a more encyclopaedic variety.

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